As we move from an Experience Economy to a Transformational Economy, the current barriers to entry in Consumer Packaged Goods, Retail and Food Service will fall and give way to new market systems that will likely be closed off to many of the large traditional industry incumbents. No longer will legacy investments in large-scale manufacturing, national advertising, and heavy promotional spending guarantee market domination.

In this new Transform Economy, (See: https://www.linkedin.com/pulse/tapping-transformational-economy-mike-bruening) the consumer will be the product. …


The emergent promise of Artificial Intelligence is its ability to gain mastery over huge flows of constant data, distill findings, identify opportunities, and make recommendations. In applications such as autonomous cars, AI will go beyond recommendations and take immediate and on-going actions based on continuous streams of information. With the exponential growth in computer processing power and advanced algorithms, affordable AI will initially take hold in business, science, medicine. Eventually, the impact of AI on all aspects of society will be limitless. …


Image Credit: CliveWilkinson.cm

Throughout time architecture and physical structures have defined the focus of society. In early Western Europe, the most massive and most intimidating buildings were churches. Later as nation-states began to gain power, impressive government buildings and monuments to military achievement shot up on the landscape. Today’s most remarkable constructions are skyscrapers that house multinational corporations and tall high-rise penthouses of the wealthy elite. In the coming Hero’s Journey Economy (HJE), people’s discretionary time and money will be focused on personal transformation. Architecture and design will focus on journey support and enablement. …


Image Credit: Roque Wave

We have moved from a product-based economy to one based on services, to one driven by experiences in rapid succession. Several factors are coalescing to create a new transformational economy propelled by personal change, creation, and optimization. The convergence of factors is similar to the explosive individual, and societal changes parallel those of the Renaissance.


Apple: Behind the Mac

Tom Hanks’ image working on his Macbook leads off the new Behind the Mac ad campaign from Apple. What follows is a series of black and white pictures and short videos of artists and advocates staring into their Macs, all deep in thought and ensconced in their work. A couple of smiles but most of the pictures show a diverse group of people earnestly at their job, several frowning, as they struggle to traverse their path.

Apples’ flagship midtown New York store is a block up from Tiffany’s. Both are global aspirational brands, but their products are worlds apart from…


Image Credit https://placetech.net/

The phrase “unprecedented” has become almost a cliché in defining this time. It is also inaccurate. Mark Twain’s quote, “History doesn’t repeat itself, but it often rhymes,” better characterizes the era in which we inhabit. From the first recorded pandemic of 430 BC in Athens to the most recent Spanish Flu of 1918, these severe outbreaks have occurred in our history with horrible results. None was more destructive and societal changing than the Black Death of 1530 that killed one-third of the world’s population. Once the virus was over, the survivors of that calamity began to reassess life, their place…


Some might claim the term “Genius” has been hijacked by our current society. When Kayne West and Kim Kardashian are called geniuses, or when the President ironically calls himself a “Humble Genius,” the term appears to have taken on a new connotation. It is more than a high IQ test score or academic achievement. One thing that is true with geniuses throughout time is that many of their ideas have been so forward-thinking that they often are not recognized until after their death. …


Image Credit: Upslash

This is the threat to our lives; we all face it. We all operate in our society in relation to a system. Now is that system going to eat you up and relieve you of your humanity or are you going to be able to use the system for human purposes — Joseph Campbell (The Power of Myth with Bill Moyers)

Constantly moving targets and markets make it challenging to commit to objectives that can take years to attain. …


The Hero’s Journey of an average person pulled into a trek of trial, and eventual transformation always has the victorious ending, but what is often overlooked is how the epic passage begins. A happy event can trigger the call to action for a journey. Having a new baby can inspire a parent to stop smoking or eat healthier. A job change or promotion can spark new confidence for someone to step out of their comfort zone. In the movie The Matrix, Neo gets a mysterious message on his computer to “wake up.” …


Downtime events and gadgets are on a huge growth trajectory

Enterprise

As a large part of the consumer economy moves into journeys of improvement — like buying a smartwatch that tells you to pick up the pace on your Spartan Run while you take a Babble Italian lesson — there’s an opportunity for marketers to look at the rest and recovery.

For high performers, between the 4:30 AM Peloton workout and the global conference call from the treadmill desk, rest and recovery can get lost. Until recently, getting minimal sleep and working all hours was a badge of honor. That changed when Ariana Huffington collapsed at her desk from exhaustion, hitting…

Mike Bruening

Keynote Speaker, Writer and Podcast Host mike@theherosjourneyeconomy.com

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